We start by sketching a minimum of 12 rough ideas as a team to explore your brand’s potential. Our team will recommend the concept(s) we think have the most potential, and share them with you for feedback.

You pick up to three (3) of your favorite concepts. We then refine them into vectors, explore early color options, and show how each works on light and dark backgrounds—so you can see your brand in action.

Choose one (1) as the final direction; we fine-tune it—perfecting geometry, finalizing typography, and creating a polished version. We deliver everything in a clean Figma or SVG package, ready for launch.